Hebrew Theological College
A member of the Touro College and University System
Semester, Year: Spring, 2024
Course Title: Principles of Marketing
Course Number: BUSH 311
Course Credit Hours: 3
Location:/Time: Hybrid Online, Monday, 5:30 - 6:50
Instructor: Mrs. Goldberg
Office Hours: zoom, by appointment
Title: Marketing: An Introduction, 14th edition
Authors: Armstrong, Gary and Kotler, Philip
ISBN: 9780135192122 (for the Connect version)
If you choose to use the Connect(online), please register using these
You may also purchase or rent any other version of the text.
Here are some isbns for the different versions.
“To Learn, To Teach, To Observe, and To Do.”
The student should be a Critical Thinker, Effective Communicator, Proactive
Educator, and Moral Practitioner.
The marketing system by which products and services are planned, priced,
promoted and distributed. Attention is given to major policies that
underlie activities of market institutions and the economic social
implications of these policies.
Course Components and Assignments:
Class time: Class time will include lecture, business case short
videos and class discussion, and also supervision and help on your team
Business Case Assignments: We will apply the
concepts covered in the lectures to either your Project or to external
business cases that explore relevant marketing issues. Your team
will be required to read the business case and answer specific questions.
Marketing Plan and Project Milestones: A important focus of
this course is on developing a Marketing Plan. Marketing Plan
Project Milestones apply what we've learned to your team's marketing
plan. The milestones will become incremental building blocks in your
marketing plan, concretizing the marketing concepts of the lectures and
business cases. Each milestone will cover one or more section(s) of your
Project Presentation and Report: At the end of the semester, you
will present your marketing plan to the class. Guidelines for the
presentation will be discussed in class and posted on Canvas and on this
syllabus. You will also prepare a report including your project
milestones, incorporating any feedback that I give you during the semester
as well as any additional sections and an Executive Summary.
Details of the assignments are linked in the Course Schedule and/or
posted on Canvas.
Evaluation and Grading Procedures
The course has a total of 1035 points. It is graded on the basis of
There are 35 extra points built into the course. No further extra
credit is available.
|Points per Item
|Business Cases (11)
|Project Milestones (6)
|Final Project Presentation
|Final Project Report
|Participation/Discussion (Zoom lectures)
|Preparation/Participation Project Team meetings
- Ch. 12: Promotion: Advertising and Public
- Focus on Sections 12. - 12.3
- Ch. 13, section 4: Sales Promotion PPTs
13.4 and also Chapter 14 ppts)
- Project Milestones #4 and #5, due today before class
Milestone #6--incorporate into Final
- Project Work
- Include sections of Chapter 14 (PPTS)
(online place and promotion) and Chapter 15 (PPTS)
(Global considerations) as appropriate for your product/service
*Schedule is subject to change.
Attendance and Participation
1. Students are required to attend, be prepared for, and actively
participate in all classes.
2. Students are required to attend all classes. In the case of absences, a
student must communicate with instructor immediately via email.
3. Students absent for over 25% of scheduled classes will have their final
grade lowered by one letter grade.
4. Students absent for over 50% of scheduled classes will receive an F
(failure) in the course.
Incomplete Policy-- Crisis Management
This is available ONLY to students with extreme and/or extenuating
1. have completed 50% or more of the required course work.
2. have a grade of “C” or better on completed work.
3. request the “Incomplete” prior to the week of final examinations of the
4. complete and submit an “Incomplete Contract” prior to final examinations.
The “Incomplete Contract” must be signed by the course instructor and the
Dean. Non-compliance by agreed date will result in a permanent grade of FI
Hebrew Theological College is committed to providing an academic community
and learning environment based on honest inquiry and pursuit of knowledge
that fosters commitment and adherence to Judaic tenets. The faculty and
administration of Hebrew Theological College have specified the following
acts as serious violations of personal honesty and academic ideals that
jeopardize the quality of education within a Torah environment:
* Submitting as one’s own, material copied from a published source.
* Submitting as one’s own, another person’s unpublished work or examination
* Submitting as one’s own, a rewritten or paraphrased version of another
* Purchasing, acquiring, and using for course credit a pre-written paper.
* Allowing another to write or research a paper for one’s own benefit.
* Copying electronic or printed media for one’s own use without permission
or licensing from appropriate publishers.
* Submitting the same paper for more than one course without explicit
permission from the instructor(s).
More information about HTC’s Academic Integrity policy can be found on page
15 of the Student Handbook.
Any student, who, because of a disability, may require some special
arrangements in order to meet course requirements should contact the
instructor as soon as possible to make necessary accommodations and share
appropriate documentation from the Office of Special Services, provided by
HTC’s Disabilities Officer, Dr. Richard Aronoff.
Accommodations will be made, but the instructor must be aware of your needs
in order to make proper accommodations. It is the responsibility of the
student to make these needs known in a timely fashion and to provide
documentation prior to the beginning of any semester in which accommodations
HTC bans the use of cell phones, computers and other devices for texting,
web-browsing or other non-class related activities during class. This
behavior may result in expulsion from the course after a single warning.
Electronic devices may not be used during exams, and their use in class is
subject to faculty discretion and permission. Only students with documented
disabilities who must use such devices may request exemptions as documented.
Students are expected to exhibit the same level of decorum on Zoom as they
would if they were in a physical classroom on campus. Dress in school
appropriate clothing. Set up a place to work where you will not be
disturbed. Remind your family that you are in class and not available. Stay
in your designated work area for the duration class. Do not travel from one
place to another. Your camera must be on for the entire class. Mute
your microphone when you are not speaking. Breaks will be provided
consistent with the class schedule. If you need to briefly leave class, send
the instructor a note in chat. Drinks and discrete light snacks
HTC Academic Resources
Hebrew Theological College is committed to providing all of our students
with various resources and support for academic success. Tutorial services
through the Writing Clinic, Math Center, and Hebrew Tutoring Center provide
assistance in a variety of disciplines. Students should make arrangements to
avail themselves of these services. Librarians at the Saul Silber Memorial
Library are available to assist students with all their research needs.
Students can find information about the library services and resources at
Mid-Semester Progress Reports
Mid-way through the semester, your instructor will evaluate your progress in
this course and share this feedback with the deans. This information will be
used for advising purposes. You can view the form at
HTC Course Evaluations
In order to help make the course evaluation process more
convenient and ensure student privacy, you can now submit secure,
anonymous course evaluations online via CAMPUS LABS (accessed
through TouroOne). Your instructors will provide time in class to
complete the form, but you can also fill it out on your own at any time.
Your feedback will be shared with your instructors after grades have been
turned in. Instructors are eager to know how they can improve and rely
on your feedback as a central part of their professional development. This
is your opportunity to express your thoughts about your experiences at
Hebrew Theological College. Your voice matters.