Day/Time: | Online Synchronous zoom Q & A available on Mondays 7:00 Required student team and individual work: Wednesday, 7:00 - 8:20 |
Dates | 6/24 - 8/08 |
CRN |
12409 |
Prerequisites: | BUSH 206, BUSH 311 or consent of instructor. |
Instructor: | Mrs. Devorah Goldberg |
email: | devorah.goldberg@htc.edu
(currently not working) debran.goldberg@gmail.com (until the htc email is working again) |
Syllabus Index | HTC Policies | ||||||||||||||||
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The use of Internet and Intranet technologies in developing and implementing business information systems. Legal, management, marketing and cost/benefit ramifications are discussed, and the technologies used in E-Commerce are introduced. Emphasis on making a business plan for an E-Commerce operation and creating an effective web presence. Prerequisite: BUSH 206, BUSH 311 or consent of instructor. (CAIH 361)
Course Objectives:
This course is an online course. We have scheduled weekly Q & A sessions. I will also require project team meetings at various points during the semester. An announcement will be sent out when you have to sign up for a meeting. In addition, I am available by email and by zoom when you have questions or for additional help.
In addition, this is a Summer
semester, which is much more condensed, and it requires much more
intensive participation. The due dates are flexible, but if you
fall behind, it will be very difficult to catch up.
Homeworks/Assignments:
Assignments include: Video questions; Content Discussions
(which are sometimes textbook exercises or business cases); and Project
Milestones. All are team-based assignments applying specific
concepts covered in the text, lectures or supplementary videos and
readings for that week. Project Milestones apply what we've learned
to the company that a team is exploring for the semester-long running
project. All assignments and their due dates are listed on the
Course Schedule.
DUE DATES!!! Summer Semester is very
intensive. Therefore, I am flexible with the due dates. It is
strongly recommended that you complete the work for each module before
beginning a subsequent module. However, during the Summer, I am
allowing all of the work except for the last two modules (the last week of
class) to be due on 8/01. This will allow you to use the last week
to complete your project report, website design, and presentation.
However, I caution you not to use the flexible due dates as a reason to
wait until the last minute to begin your work. There is simply too
much work to complete unless you work on the assignments continuously
throughout the semester. A regular semester is 15 weeks.
Summer is only 6 weeks, so most each week has 2 o 3 modules to
complete. In a normal semester, each module would be scheduled for
an entire week!!!
Project: Students
will form teams to develop an ecommerce business plan for a real or
fictional company. As we progress through the course, teams are
required to apply the concepts and techniques that we learn in class to
the company that the team has selected. This is achieved through
Project Milestones, which are assignments that provide questions or
instruct you with specific tasks in order to apply these concepts to your
company. Project Milestones are due as listed on the Course Schedule
and on Canvas. At the end of the semester, teams will present their
projects to the class and also summarize their findings and
recommendations in a report. The final project presentation and
report are in lieu of a final exam.
Grading: The course is graded out of 1000 points. Points for each course component is shown on the Course Schedule.
A+ | 97 |
A |
93 |
A- |
90 |
B+ |
87 |
B |
83 |
B- |
80 |
C+ |
77 |
C |
73 |
C- |
70 |
D+ |
67 |
D |
63 |
The dates below give the sequence and a general idea of the time spent, though we may get ahead or behind this time schedule at different points, depending on the needs of the class. Every attempt will be made to meet this timeline, and changes will be posted on Canvas. Links for supporting documents and files, and submission links for assignments are on Canvas.
Lecture videos will be posted on Canvas as they become available, and may also be added to the Course Schedule, below.
Dates |
Module |
Topic or Component |
PPTs |
Points |
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6/28
- 7/03 |
Module 1 |
Intro to Ecommerce |
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Reading
Ch. 1 Video |
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Viewing |
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30 |
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Content Discussion: Value Chain |
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20 |
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Quiz #1 |
Ch. 1 |
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20 |
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PM #1 |
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50 |
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Module 2 |
Technology Infrastructure |
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Reading
Ch. 2 Video |
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Hubs,
Routers, Switches and addressing on the Internet |
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Viewing Videos, no questions, but reference for Project | ||||||||||||||
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Content Discussion: Internet of Things |
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Quiz #2 |
Ch. 2 |
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20 |
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7/04
- 7/11 |
Module 3 |
Selling on the Web |
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Reading
Ch. 3 Video |
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Viewing |
Videos, no questions, but reference for Project |
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Content Discussion: Progressive Insurance Case, p. 155 |
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30 |
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Quiz #3 |
Ch. 3 |
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20 |
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Reminder: PM #1 DUE next week! |
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7/04
- 7/11 |
Module 4 |
The 4 P's |
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Reading
Ch. 4 through p. 186
video (full Chapter 4) |
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Viewing |
Videos, no questions, but reference for Project |
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Content Discussion: |
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Buying behavior Online |
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20 |
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Quiz #4 |
Ch. 4 through p. 186 |
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20 |
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PM #2 |
Focus: Modules 2, 3, 4 |
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50 |
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7/04
- 7/11 |
Module 5 |
Marketing, continued |
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Reading
Ch. 4, p. 186 - end |
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Viewing |
Videos, no questions, but reference for Project |
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Content Discussion: Additional Marketing Techniques |
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20 |
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Quiz #5 |
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20 |
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7/12
- 7/18 |
Module 6 |
B2B |
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Reading
Ch. 5 |
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Viewing |
Videos, no questions, but reference for Project |
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E-estonia: the most advanced egovernment |
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Content Discussion: Adding value through the supply chain |
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25 |
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Quiz #6 |
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20 |
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Reminder: PM #2 DUE next week! |
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7/12
- 7/18 |
Module 7 |
Social Networking and Mobile Commerce |
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Reading
Ch. 6 |
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Viewing: |
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No Quiz this week |
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7/12
- 7/18 |
Module 8 |
Legal, Ethical and Tax Issues |
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Reading
Ch. 7 |
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Viewing: |
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Ecommerce Law | ||||||||||||||
Ecommerce Taxation | ||||||||||||||
Ethical Issues Not a video, but a good discussion | ||||||||||||||
Content Discussion: Planning a Social Network Presence | 10 | |||||||||||||
Quiz #8 | 20 | |||||||||||||
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PM #3 |
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Focus: Modules 5, 6, 7 |
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50 |
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7/19
- 7/25 |
Module 9 |
Web Server Hardware and Software |
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Reading
Ch. 8 |
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Viewing: | ||||||||||||||
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Cloud Computing Explained | ||||||||||||||
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Content Discussion: Cloud Computing | 10 | |||||||||||||
Reminder: PM #3 due next week! | ||||||||||||||
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Quiz
#9 |
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20 | ||||||||
7/19
- 7/25 |
Module
10
Web Hosting and
Ecommerce Software |
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Reading
Ch. 9 |
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Viewing: | ||||||||||||||
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Content Discussion: Ecommerce Platforms: Shopify? | 10 | |||||||||||||
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Quiz #10 |
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20 | ||||||
7/19
- 7/25 |
Module
11
Security and Privacy |
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Reading
Ch.
10 |
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Viewing: | ||||||||||||||
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Content Discussion: Ecommerce Security | 10 | |||||||||||||
Quiz #11 | 20 | |||||||||||||
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PM
#4 Questions
(Questions include Final Report) |
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50 |
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7/23 - 7/28 |
Module
12
Ecommerce Payment Systems |
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Reading | Ch. 11 | PPTs |
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Viewing: | ||||||||||||||
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Content Discussion: Project Payment Systems | 10 | |||||||||||||
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Quiz #12 |
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20 |
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7/23 - 7/28 |
Module 13 |
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Viewing: |
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How
much does an ecommerce site cost? (2022) |
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Cost Comparison: WooCommerce and Shopify | ||||||||||||||
(and compare to WIX prices) | ||||||||||||||
Cost Comparison: different ecommerce project sizes | ||||||||||||||
Content Discussion: Project Payment Systems | 10 | |||||||||||||
Quiz #13 | 20 | |||||||||||||
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Reminder: PM #4 due next week! |
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8/01
- 8/08 |
Module 14 |
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Project Work--Build a prototype Website |
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125 |
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8/01
- 8/08 |
Module 15 |
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Final Project Presentation, Website, and Report |
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200 |
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Final Project and Report questions are listed in the PM #4
assignment. |
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Total Points |
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1000 |
HTC Policies
For online,
asynchronous classes, attendance does not apply. However,
you are expected to log into Canvas regularly, check your email,
and respond to instructor's online instructions and requests for
zoom meetings.
Please note that without extenuating circumstances, this policy may not be changed by the instructor. If you have any problems or concerns, please see Dr. Tessler.
Hebrew Theological College is
committed to providing an academic community and learning environment
based on honest inquiry and pursuit of knowledge that fosters
commitment and adherence to Judaic tenets. The faculty and
administration of Hebrew Theological College have specified the
following acts as serious violations of personal honesty and academic
ideals that jeopardize the quality of education within a Torah
environment:
More information about HTC’s Academic Integrity policy can be found on page 15 of the Student Handbook.
Any student, who, because
of a disability, may require some special arrangements in order to
meet course requirements should contact the instructor as soon as
possible to make necessary accommodations and share appropriate
documentation from the Office of Special Services, provided by HTC’s
Disabilities Officer, Dr. Richard Aronoff.
Accommodations will be
made, but instructors must be aware of your needs in order to make
proper accommodations. It is the responsibility
of the student to make these needs known in a timely fashion and to
provide documentation prior to the beginning of any semester in which
accommodations are desired.
Incomplete
Policy--
Crisis Management
This is available ONLY to
students with extreme and/or extenuating circumstances who
Students who have not
satisfactorily completed 50% of class assignments are not allowed to
receive an incomplete grade. Students who do not have a grade of
“C” or above average are not allowed an incomplete. Students must
request an incomplete prior to the week of finals. The instructor may
refuse an incomplete request. It is the student’s responsibility to
request an Incomplete Form from the school office, have the form
signed by the instructor, Dean, themselves, and return it to the
instructor prior to the final. If the student fails to return the
completed form to you when grades are due, the student is to receive
the grade they would have received if they had not requested an
incomplete. Instructors will define the amount of time allowed to
complete the missing work, however, the time allowed cannot exceed 12
weeks after the end of the semester in which the incomplete was
requested. If the student fails to remove the incomplete within 12
weeks, the grade will be recorded as an “IF,” meaning failure due
to an incomplete. An “IF” will be counted as an “F” in the
student’s GPA and will be part of the student’s permanent record.
HTC bans the use of cell phones,
computers and other devices for texting,
web-browsing or other non-class
related activities during class. This behavior may result in expulsion
from the course after a single warning. Electronic devices may not be
used during exams, and their use in class is subject to faculty
discretion and permission. Only students with documented disabilities
who must use such devices may request exemptions as documented.
Hebrew Theological College is
committed to providing all of our students with various resources and
support for academic success. Tutorial services through the Writing
Clinic, Math Center, and Hebrew Tutoring Center provide assistance in
a variety of disciplines. Students should make arrangements to avail
themselves of these services. Librarians at the Saul Silber Memorial
Library are available to assist students with all their research
needs. Students can find information about the library services and
resources at http://htclibrary.weebly.com.
Mid-way through the semester, your
instructor will evaluate your progress in this course and share this
feedback with the deans. This information will be used for advising
purposes. You can view the form at http://tinyurl.com/HTCMSPR.